MktYard.com – the Auction Platform
MktYard.com is the online division of NCML (National Collateral Management Services Limited), India’s leading organization in the private space, providing a bouquet of services to manage risks across various stages of commodity value chain. MktYard.com, is the first portal in this sector to offer a range of services like forward/reverse auctions, e-procurement, e-tenders and basic e-commerce based sale of commodities, and safe and convenient payment gateway mechanisms. MktYard.com has also tied up with various leading national banks to ensure seamless and easy sale of pledged stock. Users can participate in the auction using Android phones/ tablets as well.
The major functionality of MktYard.com
CommPro – System to track commodity procurement
NCML (National Collateral Management Services Limited) does paddy and wheat procurement for the Food Corporation of India (FCI) in east UP and Jharkhand from approx. 230 centres. Profiling of farmers and their respective procurement detail are captured from Android tablets at these procurement centers. This data, which includes attachments, is then synchronized with a web-based portal. The NCML regional team does the verification of the farmer and procurement data based on the images of the documentary proof provided. Once verified the procurement is further approved by 2 levels in the accounting department. Post that, amounts to be disbursed to the farmers are pushed into the banking system for auto-disbursal into the bank accounts. The entire cycle from procurement to payment disbursal is done within 48 hours as per FCI guidelines.
Post the procurement, issue of paddy to millers for conversion to rice, calculation of miller payments, movement of rice/ wheat to FCI godowns is all captured with the help of this system. The invoice to be submitted to FCI is also generated and all data is pushed into Naivision for accounting purposes.
The key success factor of this system has been the ability of data capture from low connectivity areas, the “last mile” so to say, its accurate and timely synchronization with the portal and auto payment disbursal into the bank accounts.
POC for Direct Benefit Transfer to Farmer for Fertilizer - Kurukshetra District (Haryana)
The objective of this project was to provide a robust and scalable system to track “last mile” movement of fertilizer right upto an authenticated sale to the farmer with an aim to present recommendations to the Govt. on the eligibility criteria and techniques & infrastructure required for disbursement of fertilizer subsidy directly to the farmer.
Hence the following were done as part of the POC
Desai Fruits and Vegetables (DFV) is India's leading banana producer, focused on both, the growing domestic as well as export markets. Currently approximately 1,000 farmers are under contract with a production volume of over 50,000 tons. The area of operations is spread in two States namely Maharashtra and Gujarat with over 3900 acres of land, 22 pack houses and 4 cold storages.
SPICE provides IT enablement of pre- and post-harvesting activities and efficient supply chain management from field to customer to enable full traceability of the produce. It helps in forecasting yield which changes in real-time as data for farm care, fruit care and harvesting is picked up directly from the field. The company is hence able to book forward contracts with customer and plan better for not only operations but also for the overall business and short t and long term strategies.
DSS (Decision Support System)
Deepak Fertilizers, mainly a Fertilizer Manufacturing company reaches out to nearly 5000 farmers across Western India through its Mahadhan Saarrthie Centres or MSCs which provide service directly to the farmers. DSS automates the entire operation of the MSCs and currently Phase I has been made 'live'.
Fertilizer, Crop & Soil Management System (FCMS)
This system helps the State Agriculture department manage the farmer's database, their crop profiles, their land holding and soil status and movement of various agricultural inputs in the State. This is a cloud based application which interfaces in real-time with devices which are available with the dealers/ retailers to record and monitor the movement of various kinds of agricultural inputs. The other stakeholders such as the supplier companies and the state agriculture department use the system directly from the browser. It helps to monitor the movement of agricultural input from the supplier to the farmer.
The adaptability of this solution was very high because the application was simple to use and it helped ease out data maintenance for some of the statutory procedures like maintaining stock registers.
Fertilizer Monitoring System (FMS),
This is one of the biggest projects that Lateral Praxis handles currently. This has been developed for the Department of Fertilizers in the Fertilizer Ministry, Government of India. The system has been running for the last 6 years and it tracks the movement of every grade of fertilizer across all 650 districts in the entire country dispatched from 166 fertilizer plants and 22 ports via the extensive road and rail network. On an average 3.5 lakh transactions are posted in the system every month. All this information is available in real-time since the 100 fertilizer companies in the country, on a daily basis. The system is also used by all 29 state agriculture.
Lateral Praxis worked with the Agriculture Departments to help make them IT enabled & to help them use the system with ease. Today they are completely dependent on this system for their planning / monitoring exercises across the state for the distribution of fertilizers.
In addition, while interacting with the Agriculture Departments, Lateral Praxis understood their operations and then again on their own investment developed a solution (FCMS) which could automate a major portion of their operations. It was this solution which was implemented for the Agriculture Department of Bihar State in the Patna District of Bihar.
This was initiated in 2008. The implementation approach was different. A "quick and dirty" solution was made ready and the team went into the field to validate the response of the various stakeholders. The response was very encouraging. Key learning was to make the solution such that the infrastructure constraints do not become road-blocks and that it be "simple" and "ubiquitous".
The solution currently is in four languages English, Hindi, Tamil and Kannada. Pilots have been done in the states of Madhya Pradesh, Tamil Nadu and Karnataka. The pilots were all done with letters of authorization from the various government departments that were involved in the project.
Project Parivartan (2006-2007)
This project was for a fertilizer company where the team travelled extensively in the rural areas of the states of UP, Punjab and Haryana. This project involved using an accounting software for the purpose of bringing the "small" fertilizer retailers' accounts onto a system. Then the data was extracted to be posted on the corporate server of the company to monitor market information in almost real-time. Connectivity from the rural areas was via a dial-up connection so data was posted in batch mode.